Sales & Marketing
Eagle Golf properties claim their fair share of industry publicity and special event media. Many “Best of” or “Top 10” lists include Eagle Golf courses. It’d be easy to let the press do our marketing for us. After all, what others say about us means more than what we say about our courses, but that doesn’t hinder our sales and marketing team a bit.
Every Eagle Golf course has its own unique sales triggers that represent immediate opportunity. Whether it’s promoting special events or encouraging golfers to play just a few more rounds, Eagle’s marketing bag is full of marketing must-haves including online, print and periodical campaigns and targeted database segmentation.
Every marketing tool supports relationship marketing. Building relationships between the course and the community takes getting your message out- where your audience can find it. That means social media, email and text messages. It’s cost effective and allows discounts as needed to specific targets, while protecting the price integrity of other rates.
Improved Eagle course website layouts and designs plus search engine optimization (SEO) improves round counts in down markets, creates better brand awareness, and streamlines customer/course communication. Our Web-based marketing tools include:
- On-line tee time reservation systems
- Internal database management and behavioral marketing data based on golfer data. These databases are then segmented into various demographics including seniors, women, weekday or weekend players, etc. for targeted marketing
Best-in-class marketing tools backed by personalized sales support
Eagle Golf’s marketing strategy promotes sales performance for our tournament, catering, wedding and special event directors. Though we make great strides toward reaching new demographics like women, minorities and children, retaining loyal customers and guests remains top priority.
No external marketing agency understands our current and potential players like Eagle’s sales and marketing managers do. Living and breathing golf every day is reflected in all marketing messages reaching our audience.
